How can we make sure that our website attracts as many visitors as possible? How can we minimize the amount of effort that is required to keep our website current? How can we keep our website simple, yet allow it to grow as our organization evolves? How can we ensure that only certain people are able to update the website?
How can we ensure that our events are successful? How can we publicize our events? Can we collect registrations and payments for our events online? Is it possible to easily collect different information from the registrant for each event? Is there a way to announce events that are being held by sister organizations? Can we collect useful information once an event has happened?
How can we include e-commerce transactions on our website? What are the different types of transactions that we should be able to process? How can we make the user experience as seamless as possible? How can we ensure that we collect the information that we need securely? How can we manage and act upon these transactions?
What is a blog? Should your organization have a blog? How should we determine how our blog is structured? Who should be able to update the blog? How frequently should we expect updates? Should our organization have one blog, or two, or more? How should we handle replies to our blog posts? Is there a way to control or moderate them?
How can we publish video and audio files to our website? Is there a specific format that is better than the others? How can we make our files available for off-line viewing? How can we group videos that are part of a series? How can we make event recordings available? What about linking to videos that already exist on other sites, such as YouTube?
How does your target audience find your website? Is your website doing everything it can to attract the most visitors? Is your website returned as one of the top results on the major search engines? Once your audience finds your website, are they able to find the information they want quickly and easily?